Updated: Feb 7
Hey everyone! John here! I wanted to create this blog regarding macro and micro-content and how you can create roughly 20 to 30 pieces of content off of one macro piece of content, whether that is a blog, a video, a podcast, or a vlog.
(If you are more of an auditory learner, listen to the podcast version here)
First, we need to define two things: what is macro content and what is micro-content? Macro content pieces are the following: blogs, videos, podcasts, all of these different things. Microcontent is everything else. Those are little snippets of audio or video, Instagram posts, Tweets, LinkedIn posts, LinkedIn articles, TikToks, quote posts, YouTube shorts, etc. All of those are different types of micro-content.
Since we know what macro and micro-content are, let's dive deep into how we can split that macro piece up into micro pieces of content.
You will have your macro piece. Let's say in this case, it is a podcast. What you want to focus on is creating value within that podcast. There's 1 piece of content. From there, you want to split it up into the next level: micro-content.
You can create another piece of content from that podcast, which can be a transcribed copy of your podcast. That's two pieces of content.
Let's talk social next.
Social media content is very broad. You can create content in many different ways, on many different platforms, with many different tactics. To decide what content to produce, you want to ask yourself this question: what platforms am I going to post on?
You have Facebook, Instagram, LinkedIn, TikTok, YouTube, Twitter, etc. All of these platforms can be used to create micro-content.
Let's start with Facebook, Instagram, and LinkedIn, the platforms that have photo and video capabilities. You can create a LinkedIn article from that transcribed copy. There's a piece of content. You could do a new podcast post. You could create a graphic with the main point about your podcast, you could make a list of main points within your podcast. You could snip up pieces of video and create quotes. You could even do audio clips as well.
The great thing is, is you can do that on each platform. So let's say you did that for Facebook, Instagram, and LinkedIn. You create a new episode post, so there's one. You have your main point, there's number two. You have a list of things that you talked about in your podcast. Maybe it's a bullet-pointed list. You can have as many quotes as you want. Let's hypothetically say one quote to make the numbers simple. Four pieces of content can go out on each particular platform, which can be Facebook, Instagram, or LinkedIn. You have four pieces of content per each one of those. So that's 12 pieces of content right there.
So to keep track of everything, we have our audio, which is going to be a podcast. That's one. We have our blog that's, number two, we have our LinkedIn article, that's number three, and then we have four other main content pieces or posts that can go out across those three platforms. So you were looking right now at 16 different content pieces already.
Next, let's talk about the video-only platforms, TikTok and YouTube. You could take episodes snippets. You could create a video talking about your new episode. You could create a video talking about your main points, your list, or take a segment of your recorded podcast and post it there, all of those different things. You can distribute that on YouTube. You can also have your entire podcast go on YouTube if you want it to.
Let's say you created 4 videos that will go on TikTok and Youtube, you are looking at 8 pieces of content. So right there, we're looking at 24 pieces of content. If you add the whole episode to Youtube, there's another piece, which bumps us up to 25.
There's no right or wrong way to do this. You could have a variety of content types and mix and match them. When creating this content, make sure you're providing value and you're authentic.
To sum everything up, you want to focus on creating a macro piece of content, which is a blog, podcast, article, white paper, etc. From that piece of macro content, you want to distribute that to your podcast platform, your blog, whatever it may be, and then divide that into social posts based on different platforms: Facebook, Instagram, LinkedIn, Twitter. YouTube, TikTok.
That's how you can create 25 to 30 pieces of content from one piece of macro content.