How to Monetize your Social Media Accounts


The big question every personal brand, influencer, and business has is:


How can I monetize my social media accounts?


Find which one you are below, and we will explain how you can take a step towards monetization.


Personal Brands/Influencers


You have a personal brand or you're an influencer. You may be on Instagram, Facebook, TikTok, Twitter, Pinterest, etc.


No matter the platform, here are 5 steps to take to optimize your brand.


  1. Have consistency within your brand colors, style, font, etc. Use the same colors and fonts and styles if you create content.

  2. Get real with your followers. Don't put on a facade that will mask the true you. It will never win in the long run.

  3. Create consistent content. An influencer that posts consistently and regularly will succeed versus the influencer that doesn't.

  4. Figure out what you are selling. Are you reviewing health products? Are you selling services? Hone in on what you want to provide people

  5. This is the most important step: Provide Value. For people to know, like, and trust you, you need to give them a reason to know, like, and trust you. Give them value. That can come in the form of entertainment, knowledge, education, connection, humor, and many more.

Businesses


You're a business owner. You have social profiles, so how do you monetize them? Some will carry over from the personal brand/influencer section above. Here are 7 tips to monetizing your social media channels.


  1. Have consistency within your brand colors, style, font, etc. Use the same colors and fonts and styles if you create content.

  2. Get real with your followers. Don't put on a facade that will mask the true you. It will never win in the long run.

  3. Create consistent content. An influencer that posts consistently and regularly will succeed versus the influencer that doesn't.

  4. Figure out what you are selling. Are you reviewing health products? Are you selling services? Hone in on what you want to provide people.

  5. This is the most important step: Provide Value. For people to know, like, and trust you, you need to give them a reason to know, like, and trust you. Give them value. That can come in the form of entertainment, knowledge, education, connection, humor, and many more.

  6. Start selling on social media. On Instagram and Facebook, they have introduced "Shopping" options for people with physical products. You have to go through the Product Catalog section of the Business Manager on Facebook, but you can start directly selling from your posts.


Thanks for reading this article! If you have any other topics you would like us to cover, email John at john@jmediamarketing.co!

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